Glowing in Central London🇬🇧: The Dr. Althea💙 x moida K-beauty❤️ Pop-Up! ✨
- Pop-Up Event
- Store
We are still buzzing from the incredible energy at the Dr. Althea x moida K-beauty Pop-Up! From April 17th to 19th, we brought the ultimate skincare glow right to the heart of London at Leicester Square (64-66 Charing Cross Road). 🇬🇧💙
For three days, our pop-up became the ultimate destination for K-beauty lovers. The star of the show was undoubtedly Dr. Althea’s viral 345 Relief Cream & Mist — the perfect all-in-one soothing care duo for post-acne and sensitive skin. It was amazing to see so many of you testing the products and experiencing that signature glass-skin hydration firsthand!
To celebrate this exclusive collaboration, we packed the event with glowing deals you couldn't resist. With summer just around the corner, our 30% OFF Suncare deal on Dr. Althea's Aqua Glowing and Green Tea Fresh Sunscreens flew off the shelves, while shoppers also enjoyed 10% OFF everything else in-store!
But the real highlight of the pop-up? Our interactive game zone! The excitement was through the roof as shoppers tried their luck:
🎁 Spend £30: Earned an entry into our Lucky Draw with chances to win full-sized sunscreens, mists, and more.
🧸 Spend £50: Unlocked a Free Mask Box PLUS a token to play our viral Claw Machine for special gifts!
🛍️ Spend £70: Took home the ultimate haul—a Free Mask Book, exclusive K-beauty Merch (a choice of an adorable plushie or a bag), AND a spin at the Claw Machine!
The cheers when someone caught a prize in the claw machine could be heard all the way down Charing Cross Road! 🎡
A massive thank you to everyone who stopped by, grabbed a deal, played the games, and shared your gorgeous pop-up moments with us on Instagram. Partnering with Dr. Althea💙 to bring this interactive experience to London was a dream, and your endless support made it truly unforgettable.
Stay tuned, London...🇬🇧 moida K-beauty❤️ always has another exciting surprise around the corner! 💕